HEY
Here's everything you need to know about me
As you can tell from the aesthetic of my portfolio, I'm not average, simple, ordinary, or whatever you want to call it. I am the one who dresses weirdly, who has her own style, who loves to stand out, who doesn't care what other people will think or say. life is too short for boring people or for worrying what others will think.
I could use a professional photo, neutral colors, or create a conventional CV, but that wouldn't be me. and I think that being true to yourself is a really important thing. I am making a bold move, and it is ok because that's me, and I'm bold decision maker.
I'm also a determined and focused person. If I want something then trust me that I'll get it, not because I am spoiled or unreasonable but because I am going to work f****** hard to achieve my goals Life, to me, is all about working to make our dreams come true.
In my work, I bring this same passion, creativity, and determination that I have in me
Ciudad Autónoma de Buenos Aires, Argentina
22 | 08 | 2022
Universidad Argentina de la Empresa
well enough about that, I'm sure you want to know what I do for a living ...
for me it is a way of living, because it is a mindset. my life, my dreams, my future.
First of all I am a creative person, then I am a digital marketing specialist and brand strategist. I have a bachelor's degree in marketing, specialized in the digital world of it and I am also on my way to become a graphic designer.
I love developing concepts or ideas into brands, coming up with new original campagins , making sure everything fits together, that everything has a purpose in the overall strategy.
I love compelling brand stories and strategic plans that align with business objectives. I have a dynamic mix of analytical thinking and creative vision, aimed at establishing a strong, cohesive brand presence across various channels. While I love the research and planning part, I also love getting involved in the actual execution of a brand ensuring the implementation and maintenance of that strategy in the market.
Currently, I'm the marketing director of UNITY a US-based real estate company, where I lead the marketing department with all initiatives. Everything is crafted or created by me. Every decision goes through me, from creating the overall marketing strategy, rebranding the entire brand, creating the content strategy and style guide, and much more.
I'm also a social media manager with experience handling content calendars from 6 different platforms simultaniesly. I get it. I am gen z. I'm on social media all the time and understand the approach needed to boost engagement. I have the ideas, the knowledge, and the experience. I understand the data and help you understand it too.
ps: you'll never see me screenshot the professional dashboard on instagram to create your analytics report. You'll get a personalized automated report created by: me on a data analysis software such us Google Looker Studio or Tableu (if it is needed). You'll also never see me post just to meet a weekly quota. For me, quality always trumps quantity. It's not about not meeting goals, but about creating quality content, which is always the right answer.
I’ve also had the opportunity to be part of a team handling influencer partnerships, so I understand how the PR world works.
I always give 100% to whatever I'm working on. Yes, I'm a perfectionist, detail-oriented person who won't rest until I achieve the result I envision. You can thank me later.
Here's my journey so far
2016 - Achieved the First Certificated Exam after dedicated English learning since the age of 5.
2019 - Embarked on my academic journey at UADE, pursuing a Bachelor's degree in Marketing.
2021 - Secured a spot in a highly competitive student exchange program, leading to a semester at the Autonomous University of Barcelona.
2022 - Graduated with honors from UADE after 3.5 years.
2022 - Kicked off my specialization in Digital Marketing, covering areas such as Community and Social Media Management, Inbound and Growth Marketing Strategies, Content Marketing, and Analytics.
2023 - Delved into a specialized track focusing on data analytics and report construction using advanced tools.
2023 - Enrolled in graphic design studies at Escuela Da Vinci, adding a creative dimension to my skill set.
2023 - Started working as a Community Manager at Excelencia Química.
2024 - Started working as Marketing Director and Head of the Marketing Department at Unity Development Investments, US-based company.